Ivan Mitin is small, softly spoken and in possession of one of the best-combed handlebar moustaches in #London. As founder of Ziferblat, the UKs first branch of a Russian chain of pay-per-minute cafes, situated right here in #Shoreditch, the 29-year-old has been keeping busy meeting his new customers. I wanted to create a space that is maintained by everyone who comes here, he says. At Ziferblat everything is free except the time you spend there. The idea is simple: customers pay 3p a minute to hang out, eat, work and meet new people. The cafe, on the corner of #ShoreditchHighStreet and noticeable only by its single door and small sign, opened last month but it is already popular. Ziferblat translates into Clockface in Russian and German. As such, when guests arrive, they are given a clock and keep this with them until they leave. A turntable plays soft jazz and Motown; bunting is attached to the ceiling next to low-hanging bulbs. Rugs, mismatched furniture and an old piano give the place a homely, #vintage feel. The clientele varies from those in their 20s to the middle-aged. In a kitchen in the back room, where there is microwave, boiler and coffee machine, people help themselves to food and drinks while others wash their own plates and cutlery. Shelves are stacked with jam, peanut butter and various other condiments.... Read rest of story below
Posted on: Sun, 26 Jan 2014 17:00:01 +0000
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