Just $600 out of the $20.1 million No-on-522 war chest came from within the state of Washington. Five corporations donated $14 million-plus to defeat the measure: The agribusiness giant Montsanto spent $5.4 million; Dupont put in $3.9 million; Pepsico donated $2.5 million; and Nestle and Coca-Cola put up $1.5 million apiece. As is typically the case, the industry campaign set up a front group. A woman was put in place as titular spokesperson. The real work was done by a consulting firm that has been running corporate campaigns against initiatives for nearly 40 years, Winner & Mandabach, based in Beverly Hills, California. It blanketed the airwaves with TV spots featuring Washington citizens. It was barely enough to win. The campaign may be over, but Ferguson has been tenacious in pursuing his case against its major financier.
Posted on: Sat, 14 Jun 2014 16:18:14 +0000
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