Just about every business owner would love to export more—but - TopicsExpress

Just about every business owner would love to export more—but it’s hard knowing where to start. Big multinationals have operatives in many countries and consultants to fill the void where they don’t, but smaller firms often lack the resources or know-how needed to penetrate foreign markets. Uncle Sam wants to help. Seriously. “Remember, 95% of customers are outside the United States,” Commerce Secretary Penny Pritzker tells me in the video above. “The United States is a wonderful market, but today companies need to be thinking globally right from the get-go.”

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