Just because you create an app doesnt mean everybody in the world is going to download it and/or use it repeatedly. You have to strategically align your content so people who want to learn more will come back to the app. Offering easy access to a consistently fresh flow of content is fundamental to transforming app users into app loyalists. Your app should offer value each and every time it’s accessed. Consumers who check in periodically (potentially your most devoted app users) and find nothing new, interesting, or useful will inevitably stop returning, visit less often, or perhaps even press delete to free up storage space. | source: CMO by Adobe Creative Cloud
Posted on: Mon, 20 Oct 2014 00:18:18 +0000