KAMESHWARI SHIKSHA SHANSTHAN MULTIPLE CHOICE QUESTIONS Retail Module L3-Trainee Associate NO106- To Plan & Prepare Visual Merchandising Displays Q.1 Visual Merchandising exactly is: 1. Everything the customer sees, both exterior and interior, that creates a positive image. 2. interest, desire and action on the part of the customer 3. consistent image be created in the customer’s mind 4. All of the Above Q.2 A retailers commitment to a type of business and to a distinctive role in the marketplace is its: 1. Objectives 2. Organizational mission 3. Retailing concept 4. Image Q.3 Which statement is not a benefit of formulating a retail strategy? 1. A retailer is forced to study the legal, economic, and competitive market. 2. A retailer is shown how it can differentiate itself from competitors. 3. Sales maximization is stressed. 4. Crises are anticipated and often avoided. Q.4 Purpose of Display In Retail Store: 1. Customer attraction and Promoting 2. Appealing or Targeting 3. Focus on Hot Items 4. All of the Above Q.5 Which statement concerning the impact of time demands on a retailer is not correct? 1. The ability or inability to delegate duties affects the number of hours worked. 2. The ability or inability to automate operations affects the number of hours worked. 3. Independent stores often have more intensive participation by the owner than chain operations. 4. Most retailers work only when the store is open Q.6 A Good Store Design Should Not be: 1. Be consistent with image and strategy 2. Positively influence consumer behaviour. 3. Inflexible 4. Consider Cost versus Value Q.7 A department store attempting to sell its goods and services to a broad spectrum of consumers is employing a strategy of: 1. Multiple segmentation 2. Market segmentation 3. Mass marketing 4. Target marketing Q.8 Mass merchandising is an opposite positioning philosophy to niche retailing. 1. True 2. False Q.9 Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried, are referred to as: 1. Controllable variables 2. Demographic statistics 3. Lifestyle measures 4. Uncontrollable variables Q.10 Merchandise assortment, as well as the types of goods and services sold, has an impact on the initial investment needed to start a business. 1. True 2. False Q.11 The _____ parts of a retail strategy are broken down into these basic categories: choosing a store location, managing a business, merchandise management and pricing, and communicating with the customer. 1. Uncontrollable 2. Controllable 3. Definable 4. Predictable Q.12 According to the authors, which of the following strategic concepts allow firms to achieve their missions? 1. Productivity, efficiency, and quality leadership 2. Differentiation, cost leadership, and quick response 3. Differentiation, quality leadership, and quick response 4. Differentiation, distinctive competency, quality, leadership, and capacity Q.13 Which of the following influences layout design? 1. Inventory requirements 2. Capacity needs 3. Personnel levels 4. Purchasing decisions 5. All of the above influence layout decisions Q.14 Which of the following is not an operations decision? 1. Maintenance 2. Price 3. Layout design 4. Quality 5. Inventory Q.15 The layout strategy that deals with low-volume, high-variety production is : 1. Fixed-position layout 2. Retail layout 3. Warehouse layout 4. Office layout 5. None of the above Q.16 One factor impacting the fixed-position layout strategy is 1. Minimizing difficulties caused by material flow varying with each product 2. Requiring frequent contact close to one another 3. Balancing product flow from one work station to the next 4. The movement of material to the limited storage areas around the site Q.17 An Free-Flow layout is: 1. Groups workers, their equipment, and spaces/offices to provide for movement of information 2. Addresses the layout requirements of large, bulky projects such as ships and buildings 3. Seeks the best personnel and machine utilization in repetitive or continuous production 4. An informal format that uses a variety of fixtures to create a relaxed. Q.18 A well-planned store layout allows to maximize the sales for each square foot of the allocated selling space within the store, Is: 1. Ware-House Layout 2. Retail Layout 3. Process-oriented Layout 4. None of the above Q.19 Three Psychological factors to consider in merchandising in store: 1. Value, Angles, Colour 2. Colour comparison, Worth, Product. 3. Size, Shape, Design 4. Visual Effect, Design, Orientation Q.20 Delivering merchandise is managed by: 1. Store Manager 2. Floor Manager 3. Merchandise management team/category manager 4. Store Trainee
Posted on: Thu, 30 Jan 2014 08:42:41 +0000
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