KOLLYWOOD 2013 - HALF YEARLY REPORT: Kollywood, the Tamil film industry, is undergoing an unprecedented transformation. Its half-yearly report card shows that it’s the small films created by a new breed of producers, directors and actors that are sustaining the industry. Between 1 January and 30 June, there were 80-odd releases out of which only 9 were profitable — a hit ratio of 11 percent. Even this low number is comparatively impressive because it has been in single digits in the previous years. Except for one, the films that made money at the box office were all small featuring rising stars: Kanna Laddu Thinna Asaiya (KLTA), Ethir Neechal, Vishwaroopam, Theeya Velai Seiyyanum Kumaru (TVSK), Kedi Billa Killadi Ranga (KBKR), Soodhu Kavvum, Udhayam NH 4, Chennaiyil Oru Naal and Kutti Pul. The industry is in fact upbeat. According to G Dhananjayan, UTV Chief – South Business, Studios, the “first six months of 2013 has been good. As far as UTV is concerned, Settai ensured that we recovered our investment and our June release Theeya Velai Seiyyanum Kumaru (TVSK), became a super hit. This period is dominated by comedy entertainers. Well-made fun films have worked well at the box office.” So, the message of the half-yearly report card is that small and medium budget films in the Rs 5-7 crore work best at the box-office. The big budget star-driven masala movies were disasters — Karthi’s Alex Pandian, Jayam Ravi’s Aadhi Bhagavan and Vikram’s bilingual David are some of the examples.
Posted on: Wed, 03 Jul 2013 09:03:56 +0000
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