Keeping up the tradition of prominent associations with mass-reach events, Arise India Ltd - the industry leader in electrical goods, enters into a strategic association with the top Bollywood entertainment & awards event – the International Indian Film Academy (IIFA) Awards. For the 15th edition of the marquee awards event, Arise India will be the “Associate Sponsor”, and will promote its innovative LED Television range via strategic on-ground and electronic presence. The gala awards show which travels to exotic international locations every year to increase the local connect with Bollywood will be hosted at the picturesque Tampa Bay, Florida this year. In an effort to create an engaged visibility for its LED Television Range and to reach out to a larger national & international customer base, Brand Arise will initiate its on-air presence via FCT’s on mass appeal GEC channels like Star Plus, Star Gold, Star World and Star Utsav. Through the association, the brand also intends to create an important market standing by means of strategic on-ground presence via platforms like standees, anchor mentions, brand Astons during award categories, AV run during breaks, logo presence on green carpet backdrop and website presence under ‘Sponsors’. afaqs/news/company_briefs/?id=57548_Arise+India+comes+on-board+IIFA+2014+as+%27Associate+Sponsor%27
Posted on: Mon, 28 Apr 2014 05:40:26 +0000
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