Kendall Jenner for Estee Lauder It seems that the Kardashian women just refuse to step back from the limelight. But while Kim Kardashians full-frontal nudity was critiqued to be in poor taste, her little sister, Kendall Jenner, puts the C back in classy (not klassy) with some exciting news - she is the new face of makeup empire, Estee Lauder. According to the Huffington Post, the 19-year-old model took to Intstagram to break her news, and she could barely contain her excitement over it, captioning her stunning photo, I am super excited to announce that I am the new face of @esteelauder!! check out esteelauder/kendall to see more...I still cant believe it myself! In a release, Kendall said, It honestly feels like a dream to represent such an iconic brand -- it is an incredible honor and quite humbling. I found out when I was backstage at Paris Fashion Week, and all this time Ive had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder. Kendall Jenners start in the fashion and beauty industry started with runway shows for Chanel, Givenchy, and Marc Jacobs, to name a few. This is only the latest in what is turning out to be a very successful career for Kims little sis. At nineteen, landing a campaign as big as the cosmetics brand is a step toward a brighter future for who may be a supermodel in the making. Previous spokespersons for Estee Lauder include iconic names like Elizabeth Hurley and Gwyneth Paltrow. The Estee Lauder brand is also as excited to work with the teen. Jane Hertzmark Hudis, Global Brand President shared to Yahoo!, [Kendall] is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world. But while critics are not so keen about someone as young as Kendall being brand spokesperson, Yahoo! notes that a heritage brand like Estee Lauder made a good move using a younger beauty sensation for their brand/ Joe Assad of Vowel Digital said, Social media has created an entirely new cast of influencers, who tend to have very passionate followings within very specific spaces-from cooking to beauty to street style. Kendall Jenner falls into a different category because her audience is likely more broad, which certainly appeals in this case a major brand. Knowing you are bringing someone who can work in your advertising creative while also delivering a very sizable audience with her is that sweet spot that so many brands are looking for these days. While many are mulling about her career, Kendall is as overwhelmed with her success, saying, I didnt really expect it to happen this quickly, she says. Its so crazy.
Posted on: Mon, 17 Nov 2014 21:25:21 +0000