L4K3 piuidee/m-itinerari-di-moda-l4k3/ Ingredients: three young entrepreneurs, a lake, and lots of colours. Better if fluo. Yellow, orange, blue, all carefully chosen and pushes to the limits. And as in every kitchen that worths its name, a touch of fantasy is what makes the difference between a cook and a chef. In this kitchen trends, glamour and fashion will melt together to the perfection. The Lake adventure (L4K3 is the brand) was born as a game, but with one idea in mind: to conquer the worlds eyes with the bright colors of Iseo Lake. Time to say goodbye then to pastels, and those sad colours. Instead, open the doors to the bright green, to the blue, to the fire red that will light up the life. But how to wear them? Here is the idea that is making the round on the planet: use (in fact, just recycle) spare nautical ropes that made Montisolas fishing nets famous all over the world and turn them into an object of fashion and glamour, suitable for every season. First the bracelets, then the accessories, the shoes and now the bags. The adventure of Lake has just begun. Buckle up. It was 2011 - says Massimiliano Carta, founder of the factory in Vallecamonica - when we dreamt, projected and designed the first bracelet in the world made with a sailing rope. We started with e-commerce and in just a few weeks the requests had become thousands. Since then we have never stopped. After few months Iseo Lake was on the wrists of all the major trendsetters around the world: Europe, Australia, Japan, Brazil and Russia, we have grown exponentially in a short time. The requests now are reaching us from every corner of the globe. We continue to sell on the web, but we have now reached even the most exclusive luxury boutiques in Italy. L4K3 became a marketing case: a cool accessory that has a great story behind, the story of Iseo Lake. Those who wear these bracelets wear the myth of the Riva boats tradition, together with the international jet-set trends. Meanwhile, the working group of L4K3 has expanded, taking the size of a creative factory. We have created a brand that combines hand made crafts and innovation- the designer Marco Nicoli explains. An example? The it bag is made with polypropylene, that is the material used for scubadivers overalls and transformed into backpacks and handbags. All comfortable and, above all, unique. Another example are the sneakers made with neoprene and rope, designed by fashion designer Alberto Premi and presented at the last edition of Pitti. The production then is growing: We are working to raise awareness of our brand - continues Carta - and to promote the originality of our products. We will return to Pitti Uomo and this time we will leave everyone speechless. Because every new L4k3 idea is always connected to our homeland and to Iseo lake. However, L4K3 is still missing a step: that extra boost that allows an artisanal product to become so sophisticated and professional that you cannot live without. The L4k3 team is working on it. Stay tuned. To know more about L4K3 journey; see you in DIBS (Dubai International Boat Show ) from (3-7 March 2015) #L4k3 #luxury #handmadeinitaly #mydubai #mylovemyl4k3 #Dubaiinternationalboatshow #DIBS #italy #dubaimarina Visit us: boatshowdubai/page.cfm/Action=Exhib/ExhibID=117
Posted on: Sat, 10 Jan 2015 13:14:10 +0000
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