LINO PRESS WHOLESALE PRINTING AND MARKETING SERVICES: 1k BUSINESS CARDS 24.99 1-888-924-8308 linopress ----------------------------------------- What Is Total Relationship Marketing Concept WIIFM, stands for whats in it for me, its all about you A small group of entrepreneurially minded business men conceived the concept while having breakfast at a small café on the Cottesloe beach front one Saturday morning in early 2010. They wanted to help business leaders grow while maximising their own vast experience in financial planning, marketing, coaching and healthcare industries. To this end a strategy for developing friendships through business and developing business through friendships was applied to their ethos. (Relationships). The group offer supportive mechanisms and motivation through engaging in the business affairs of others, with the intention of connecting like opportunities. The act of generosity is a very powerful, positive state of mind, especially without expectation. But as the laws of attraction prevail what goes around comes around, and, as my father often quoted, the wheel turns full circle The given name to this philosophy in Asian culture is Karma, in fact you will find similar references in all cultures, so we can only deduce that this is a universal law, and, constant like mathematical equations. So when you practice generosity with an open mind then what you give will be equal to what you receive. Its a long term investment without risk, truth is constant. Just like the truth of Sir Isaac Newtons Law of physics, For every action there is an equal or opposite reaction this can be directly applied to human behaviour through the way we react to the actions of others and visa versa. The key is not to react, by doing so you conquer the demons from with in and only then can you start conquering outwardly. It takes a life time of practice, and practice equates to discipline, and to complete the cycle you apply discipline to constant practice. This is a definite way to achieve peace of mind. Confrontation conquers fear. Trust and respect are foundational to any relationship and once perfected the result is harmony, no compromise. On this front there can be no grey areas, you either have harmony, or disharmony. The latter will undermine the very foundation of relations. You may think the previous paragraphs have deviated from the original context of the article, but in fact they all relate to the ethos of WIIFM, which is relationship marketing and the things you need to strengthen from with in to relate harmoniously. You must first listen in order to be understood this applies and underpins the WIIFM ethos. Every Thursday morning at 7.30 sharp WIIFM members and invited guests gather at Table 78 café on Outram Street West Perth. The atmosphere is relaxed and informal, but structured enough to portray a strong sense of professionalism. You cannot conscript knowledge and information, but in the right surroundings people will volunteer their knowledge and information. (Network) events that are too formally structured will never allow information to flow freely, and, there will always be an air of tension. As an honorary member, Ive strengthened with WIIFM and watched my business grow and watched the businesses Ive introduced grow as well. The most rewarding aspect is the friendships that have been developed through business and the business that has been developed through friendships. An example; on Tuesday 12th of October my good friend and colleague Gerard Doney introduced me to Lisa Scaffidi Lord Mayor of Perth. I had a rare opportunity to display my designer silk ties and handmade cufflinks as gifts for visiting dignitaries. Welcome to the home of finely crafted designer ties and cufflinks handmade from fine Italian and English silks.
Posted on: Mon, 10 Mar 2014 03:16:55 +0000