Lesson 11 Week 4 Day/Type VJ 1 Free-Further-Spread EG 125-126, CHARMED S1E3 2 Catch-Knowledge-Quite EG 127-128 3 Arguably-Offer-Implication CM 53 , 2E READING 8.7 4 Assumption-Classify-Criteria HINT 97, 2E READING 5.8 5 Thrust-Sarcastically-Approach 2E READING 5.9 VJ’s original sentence: 1. Interest free credit and you don’t have to pay a penny for a whole year. 2. You want beds, carpets, and curtains? Look no further! 3. You can spread the cost over three years, without paying a penny in interest and if you spend over… 4. There’s big savings, no deposit, no interest, and no catch… 5. You can rest, safe in knowledge that our price guarantee is what it says. 6. I though this one was quite interesting 7. …it’s not actually selling something, it’s offering a service to people. 8. Arguably it’s different from the other two, it’s not actually selling something… 9. I thought that, too, but when I actually stopped to consider the implications, it’s not so different, is it? 10. Am I right in thinking that the service is free? Yes, I think it would be a fair assumption. 11. I do think, though, that you can classify this advert according to the criteria we are looking at. 12. Do you think the main technique in that case then? No, the main thrust was definitely the half price… 13. We hear this kind of thing on adverts all the time, telling us about how absolutely amazing the product I, bit here it was used sarcastically, by a woman who obviously felt very doubtful bout these special offers and the language used to sell them. 14. I do think, though, that that kind of advertising approach is so different, and still quite unusual, that it makes you listen.
Posted on: Sun, 17 Nov 2013 13:20:06 +0000
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