Liverpool plans to become a financial super power: Liverpool’s Managing Director Ian Ayre has given a big idea over how Liverpool are going to turn themselves into one of the financial superpowers of English and European football. Ayre has revealed that Liverpool’s planned redevelopment of Anfield remains on track as the club looks to increase the current capacity of the stadium up to 60,000, matching Arsenal’s Emirates Stadium. However, that’s only a fraction of the story as Liverpool look to become a self-sustainable and profit producing business, able to stand alone and compete with the rich owners in football across Europe. "It’s a common aim at Liverpool to produce a situation where the club is not reliant on funds from a personal owner or one particular party." The club’s owner and leader of the Fenway Sports Group, John Henry, has explained that he wants all entities under the FSG banner to be able to finance themselves and that’s only just started at Liverpool. He told a WEEI FM reporter in a radio broadcast: “At LFC we have only just begun there to build revenues. It has a global fan base and a global commercial appeal.” So the way Liverpool are looking to improve their financial standing in English and European football is quite simple. A larger stadium means increased revenue through gate receipts and ‘on the day sales’ of things like merchandise, food and drinks. The larger support base means large commercial deals which will tie in with all of the other forms of revenue Liverpool are entitled to such as TV broadcasting cash. That undoubtedly puts the club into a self sustainable situation and a much stronger financial position than they currently find themselves in. -David
Posted on: Tue, 11 Jun 2013 18:07:14 +0000
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