Longrich Bioscience The JIANGSU LONGLIQI Biological Technology Co., Ltd. is located in Longliqi bio-industrial park, covers an area of more than 2,000 acres, east of Shanghai, north of Changshu, south of Suzhou. The Company,mainly engaged in cosmetics, household cleaning products, health care products, furniture, real estate, logistics and other eight series of more than 1,000 varieties, is currently the largest and most advanced, technical force daily chemical products, health care products in the research, development, and the production and sales base The Longliqi health care products and cosmetic products brand has been recognized by the State Administration for Industry and Commerce as well-known trademarks in China; Longliqi series Cream skin care products won the China Famous Brand. Established in 1986, Jiangsu Longliqi Group Co., Ltd specialized in manufacturing and marketing of personal care products, is a top daily chemical enterprise in China. In 2008, its sales hit USD 1 billion.Our major business is personal care and household cleansing products, such as mouth wash, breath spray, dental floss pick, interdental brush, toothpaste, hand wash, hand sanitizer, lens cleaner, body lotion, hand cream, face wash, face cream, shampoo, hair gel, hair conditioner, shower gel, baby powder, deodorant, cologne, mosquito repellent, disinfectant, soap, washing powder, fabric softener, washing liquid, dishwashing liquid, toilet cleaner, kitchen cleaner, glass cleaner, bathroom cleaner, along with baby series, man series and makeup. Longliqi were certified ISO9001 in 1998 and ISO14001 in 2000 respectively. In 2005, we passed through HACCP certification. Meanwhile we introduced GMP, 6Σ” and ERP to advance management. Longliqi has over 80 graduate chemists and engineers working in R&D and quality control position. To strength our R&D capability in the field of personal care, we establish research institute in USA and Japan. Meanwhile we cooperate with domestic famous scientific research institutions and universities, such as Tsing Hua University. We have rich experience in export business, clients are from the whole world, such as Walgreens, Marks&Spencer, Carrefour, Unilever, TESCO, ALDI, Aquafina etc. We are in close cooperation with most international famous raw material suppliers and fragrance companies such as Ciba, Bayer, BASF, DSM, Cognis and IFF, Symrise, Givaudan, QUEST, etc. At present, Longrich has completed the global layout of eight plates for research and development including: LONGLIQI (Japan) Beauty & Health Innovation Center, LONGLIQI (USA) Health & Cosmetics Research Institute, Tsinghua University LONGLIQI Institute of Biotechnology, Jiangnan University (food science and technology national key laboratory) LONGLIQI Joint Functional Foods Research Institute LONGLIQI (headquarter) R&D Center LONGLIQI Post-doctoral Research Station LONGLIQI Enterprise Academician Station LONGLIQI French R&D Center. The establishment of 8 scientific research institution marks that Longrich has entered a new stage, escalating product structure and content of science, keeping on absorbing high-end daily cosmetics talent and contributing more to revitalizing national industry. For the past 26 years, Longrich has always adhered to the concept of revitalizing economy of Changshu and the standard of scientific development, working hard to make the company got the great-leap-forward development. Through the implementation of brand strategy, marketing strategy, talent strategy, science & technology strategy and management strategy, Longrich has been developed into a modern research, development, production and marketing base of cosmetics, health product, health cultivation products and medical health equipment. In July 2008, Longrich obtained the direct selling license from Ministry of Commence, and new energy has been instilled into the enterprise and fast promoted the sound development of the enterprise. In the “12th five-year period”, Longrich will be in accordance with the plan’s main goal, taking variety of measures to speed up the internationalization process, making it be a fast developing period. To make sure of it, Longrich’s comprehensive power will be launched to the international talents. At present, Longrich has introduced top science & research, marketing, management, scheme and promotion talents at a global scale for many aspects, including cosmetics, health care products and medical equipment. Longrich always adhere to the concept of innovation and development. Through actively implementing enterprise culture strategy, increasing technology improvement efforts, speeding up new product development, accelerating talent and strengthening inner management, the enterprise continues to grow in the increasingly fierce marketing competition and firmly hold the lead position of daily chemical industry. Longrich has registered its trademark in 183 countries and established 8 R&D institutions in and out of the nation, and many branches has been set up in many countries and regions, including Malaysia, South Africa, Cameroon, Russia and Ukraine. Its leading product is sold to more than 50 countries and regions, including Occident, Southeast Asia, Middle East and Africa. By the year 2012, Longrich will have more than 20 branches in different countries and regions in the world, making Longrich a world well-known brand. To guarantee the after effect, Longrich spent 300 million yuan on building word class new intelligent factory so that quality, level and productivity can be promoted; Longrich also spent more than 100 million yuan on building the global marketing center. In order to enrich employees’ life, more than 1000 million yuan was cost to perfect the base facilities（Wudi restaurant, express hotel, commercial street and Taoist temple）; In addition, investing 3000 million yuan to build Medical Health and Beauty Medical Center; 200 million yuan for museum, 100 million yuan for Health Leisure Clubs; 200 million yuan for YinFa Health Club and 1 billion yuan for building word first class office building which has a parking apron on its roof top. Longrich also choose to cooperate with the world first perfume brand--Lampe Berger. Longrich will continue to seize the opportunity, to adhere to the marketing strategy of revitalizing national daily chemical industry, to constantly improve the technical content and add value of products and to provide customers with fashion products. Longrich will speed up comprehensively improvement of Longrich brand; further accelerate the upgrading of culture brand popularity and reputation. Jiangsu LONGLIQI Bio-Science Co., Ltd (Longrich) is one of the largest and most advanced centers for the research, development, manufacture and sale of cosmetics and health care products in China. The company has more than 10 thousand employees, more than 35% of which are undergraduates, graduate students, doctoral students and experts. In the past 26 years, the company has developed in a healthy and steady manner and has become a leader of the national cosmetic industry. Longrich official certification and awards: ISO9001 international quality system ISO14001 international environmental protection system. In 2005, honorary title of “Chinese Top Ten Integrity Unit”. In 2008, named as “the Customers Most Trust Unit and Chinese Quality of top 500”. In July 2009, officially obtained direct selling license. In 2009, selected in “Top Ten Profitable Enterprises in Cosmetics Manufacturing Industry”. In 2009, won the Contribution Award at “the Exhibition for the 60th Anniversary of Establishment of PRC”. In 2008 and 2009, won the title of “Top Ten Customers Satisfaction brand”. In 2011, won the laurel of “The Reliant Top Ten independent brand in Chinese Industry by Global Customers”. In 2011, became “one of the 25 most respectable brands in 25 years”. In October 2011, won the “HuRun 2011 Most Respected Private Brand Award XUZhiwei, MBA, Senior Economist The Chairman of Jiangsu Longliqi BioScience Co. Ltd Longrich is certified with both ISO9001 International Quality System and ISO14001 International environmental protection system. Longrichs brand of cosmetics series has been awarded with Chinese Well-Known Trademark by State Administration for Industry and Commerce. In addition to that, Longrich series of cream based skin care product have won the Chinese Famous-Brand Product title. During the French cultural year, Longrich cosmetics were the only cosmetic gift designated by the China government to be presented to the French honorary guests. In 2005, Longrich won the honorary title of “Chinese Top Ten Integrity Company”. In 2008, Longrich was awarded with both titles “Customers Most Trust Company and Chinese Quality of Top 500”. In July 2009, the Ministry of Commerce of the direct selling industry management information systems announced that Jiangsu LONGLIQI Bio-Science Co., Ltd has officially obtained the Chinas direct selling license, making it the 24th corporation amongst 30 others to have acquired the direct selling license for China. Within that year, Longrich was selected as the “Top Ten Profitable Enterprises in Cosmetics Manufacturing Industry”. In 2009, Jiangsu LONGLIQI Bio-Science Co., Ltd. won the Contribution Award at the exhibition for the 60th Anniversary of Establishment of Peoples Republic of China, whereby 17 series of the companys product won the Excellent Product Award. In 2010, Longrich was the major sponsor for the Suzhou Pavilion at the Shanghai Expo and an also the strategic partner. Longrich won the title of “Top Ten Customers Satisfaction Brand” for two consecutive years in 2008 and 2009. Longrich was also the main sponsor for the World Synchronized Swimming Competition in 2010. Longrich won the laurel of “The Reliant Top Ten Independent Brand in Chinese Industry by Global Customers” in 2011, having gained high approval ratings by the public. In the same year, Longrich was also awarded “25 Most Respectable Brands in 25Years” and “2010 Jiangsu Best Marketing Campaign of Brand -the ZIJING Award • Annual Case Award”. In October 2011, Longrich won the “HuRun 2011 Most Respected Private Brand Award”.
Posted on: Fri, 09 Jan 2015 03:40:44 +0000
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