Look out Uber, Lyft, and other ride sharing services. Google could be jumping into your industry — sort of. Google is rightfully credited for its out of the box thinking when it comes to providing free (or nearly free) services that are ultra useful to consumers. Now, the company has been granted a new patent for advertisements that offer consumers an option of a taxi service that would transport them to physical stores. The patent involves a combination of self-driving cars and algorithms that automatically compare the cost of transportation and the potential profit from a completed transaction to determine if such a ride will be lucrative to the business. I’d imagine there might be other requirements put in place to ensure those who are actually getting a ride plan to buy something from the store fronting the bill via the ad. Consumers can use the service via a “get me there” button located on or near a web ad spot. Read more at the link ~ J
Posted on: Sun, 26 Jan 2014 22:01:46 +0000
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