***********MARKETING QUIZ****************** 1. Market research is useful for ____? (1) Deciding proper marketing strategies (2) Deciding the selling price (3) Choosing the right products (4) Choosing the sales person (5) All of these Ans - All of these 2. A call means: (1) Shout out to somebody (2) Profession or business (3) Visiting friends (4) Visiting prospective customers (5) After‐sales service Ans - Visiting prospective customers 3. Conversion means: (1) Meeting a prospective client (2) Interacting with a prospective client (3) Converting an employer into an employee (4) Converting a seller into a buyer (5) Converting a prospective client into a buyer Ans - Converting a prospective client into a buyer 4. Customization means: (1)Acquiring more customers (2) Regulating customers (3) Special products to suit each customer (4) More products per customer (5) All of these Ans - Special products to suit each customer 5. Modern style of marketing include (1) Digital marketing (2) tele‐marketing (3) e‐commerce (4) e‐mails solicitation (5) All of these Ans - All of these 6. E‐Marketing is the same as (1) Virtual marketing (2) Digital marketing (3) Real time marketing (4) All of these (5) None of these Ans - All of these 7. Value‐added services means (1) Costlier products (2 Large number of products (3) Additional services (4) At par services (5) None of these Ans - Additional services 8. Aggressive Marketing is necessitated due to: (1) Globalization (2) Increased competition (3) Increased production (4) Increased job opportunities (5) All of these Ans - Increased competition 9. Efficient Marketing styles require (1) Proper planning (2) Good communication skills (3) Team work (4) Knowledge of products (5) All of these Ans - All of these 10. The performance of a salesperson depends on (1) Salary paid (2) Sales incentive paid (3) Sizes of the sales team (4) Ability and willingness of the salesperson (5) Team leader aggressiveness Ans - Ability and willingness of the salesperson
Posted on: Fri, 20 Jun 2014 09:11:49 +0000
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