*********MARKETING QUIZ FOR SBI PO********** 1. Data mining means analyzing the data stored with (1) The DSA (2) The front‐office staff (3) The back‐office staff (4) The customers (5) None of these Ans - The back‐office staff 2. SME means (1) Selling and Marketing Establishment (2) Selling and Managing Employee (3) Sales and Marketing Employee (4) Small and Medium Enterprises (5) None of these Ans - Small and Medium Enterprises 3. One of the following is not included in the 7Ps of Marketing. Find the same. (1) Product (2) Price (3) Production (4) Promotion (5) None of these Ans - Production 4. The target group of the SME loans is (1) All businessmen (2) All professionals (3) All SSIs (4) All of the above (5) None of these Ans - All SSIs 5. Home loans can be best canvassed among (1) Builders (2) Flat owners (3) Land developers (4) Agriculturist (5) Individual wanting to buy a flat or house Ans - Individual wanting to buy a flat or house 6. Online Marketing is the function of which of the following (1) Purchase section (2) Production Department (3) IT Department (4) Design Section (5) A collective function of all staff Ans - A collective function of all staff 7. Customization is useful for (1) Designing customer specific product (2) Call centres (3) Publicity (4) Motivating the staff (5) Cold calls Ans - Designing customer specific product 8. The key challenge to market‐driven strategy is (1) Selling maximum products (2) Employing maximum DSAs (3) Delivering superior value to customers (4) Being rigid to changes (5) Adopting shot‐term vision Ans - Delivering superior value to customers 9. Effective selling skills depends on (1) Size of the sales team (2) Age of the sales team (3) Peer strength (4) Knowledge level of the sales team (5) Educational level of the sales team Ans - Peer strength 10. Generation of sales lead can be improved by (1) being very talkative (2) increasing personel and professional contact (3) being passive (4) engaging recovery agent (5) product designs Ans - increasing personel and professional contact 11. A market plan is (1) performance appraisal of the marketing staff (2) company prospectus (3) documented marketing strategy (4) business targets (5) call center Ans - documented marketing strategy 12. Marketing channels means (1) Delivery objects (2) Sales target (3) Delivery outlets (4) Delivery boys (5) Sales teams Ans - Delivery outlets 13. Social marketing is (1) Share market prices (2) Marketing by the entire society (3) Internet marketing (4) Marketing for the social cause (5)Society bye‐laws Ans - Marketing for the social cause 14. Service marketing is the same as (1) Internet marketing (2) Telemarketing (3) Internal marketing (4) Relationship marketing (5) Transaction marketing Ans – Relationship marketing 15. Market‐driven strategy includes (1) Identifying problems (2) Planning marketing tactics of peers (3) Positioning the organization and its brands in the market place (4) Internal marketing (5) Selling old products Ans - Positioning the organization and its brands in the market place 16. Innovation in marketing is same as (1) Motivation (2) Perspiration (3) Aspiration (4) Creativity (5) Team work Ans - Creativity 17. Personal loans can be canvassed among (1) Salaried person (2) Pensioners (3) Foreign nationals (4) NRI Customers (5) Non‐customers Ans - Salaried person 18. Bank Marketing is treated as - (1) Transaction marketing (2) Service marketing (3) Indoor marketing (4) all of these (5) None of these Ans - Service marketing 19. Leads can be provided by - (1) friends relatives (2) Websites (3) Directories (4) All of these (5) None of these Ans - All of these 20. Marketing is – Find the wrong option - (1) an ancient concept (2) a modern concept (3) a continuous affair (4) a team effort (5) None of these Ans- an ancient concept
Posted on: Fri, 23 May 2014 07:19:24 +0000
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