MARY .JANE MENDEZ MR. BALINGIT MA.JESSA C.TURGO 8; 00-9; 30 SRATEGIC MARKETING MANAGEMENT Title of the Case: WPP’s Owner - a British Knight with Strategic Moves I. Viewpoint: Martin Sorrell the owner of WPP Company. II. Time Context: September,27,2004 III. Problem Statement: The main problem of the WPP Company that Sorrell should forecast in the future is how to do strategic moves in case there are competitors and rivalry excess. IV. Objectives of the Case: The objective of the case is to believe in you no matter what the situation is in the case of Sorrell he teaches to do whatever is needed to win the client. I therefore conclude in order to succeed in the corporate world. You must possess the qualities of sorrels in doing business he never gave up on Samsung that’s why he get the contact. V. Areas of Consideration: SWOTANALYSIS Strength Sorrel’s characteristic describes how confident, witty and talking about the future of advertising while on the other hand the conglomerates are led by a characteristic and dynamic individual. Weakness WPP Company should have strategic moves for the Sorrel’s characteristics describe how confident, witty and talking about the future of advertising while on the other hand the conglomerates are led by a characteristic and dynamic individual. Opportunity Due the good outcome Of WPP Company, there is a lot of opportunity that other company invests to them. Threat sorrel’s attitude of being arrogant may become a threat for his career. VI. Alternative Course of Action: ACA 1. The WPPs advertising companies can also do the same technique in advertising which is can help o be more effective and efficient. ACA 2. The WPP’S advertising Company must have a focus on how to a new idea or a new strategy create to be more effective and can help to them to be a must popular advertising Company. ACA3. WPP’s advertising Company one of the most popular or he Number 1 advertising Company all over that is happened because the owner of the companies is so talented and genius. VII. Decision Matrix:
Posted on: Thu, 18 Jul 2013 09:18:45 +0000
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