MBR Media regularly conducts research to help clients generate objective insights from a variety of customer segments. Understand the existing workflow and business or consumer problems Assess the current solutions and competition Identify benefits the new concept will provide Quantify the value of product features Assess interest in alternative product configurations Test pricing sensitivity and demand Understand the purchase process and decision makers We can apply the right research methodology in the major geographic markets to answer your questions and develop a consensus across your engineering and marketing teams. Personal interviews Focus groups Structured surveys Conjoint analysis Dealer interviews Competitive profiles and benchmarks M.B.R.Media is a cost-effective research partner that understands the imaging and document technology markets. We can support you at any stage of your product development program to increase the chances for success. Recruit and lead customer focus groups about new product concepts Recruit participants for beta tests Survey end-users about product preferences and unmet needs Interview dealers and distributors about current products and unmet needs Size and forecast the current market for products of the same type Estimate the market for the new product Test pricing
Posted on: Sun, 14 Sep 2014 16:11:50 +0000
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