MDS #TOPTIP Customer engagement exists in a full spectrum of experiences. Customer engagement is no longer a series of one-off experiences—its an ongoing dialogue. Small businesses need to be good listeners in the digital age, and that requires a new set of skills. It means listening to customers who are already having conversations about brands –yours and others—in traditional online channels as well as over the social Web. So jump into those conversations in a genuine and human way. Foster trust and form relationships through open, honest interactions over time—interactions that create positive experiences and outcomes for your customers. Positive outcomes include answering questions, solving problems, hearing ideas and supporting them (when possible), and also amplifying praise. Another aspect of this spectrum is the relationships that your customers form with each other. The peer-to-peer relationships are core to the social Web. Because of course, your customers wont just be interacting with you, theyll talk amongst themselves, sharing their perspectives across Twitter, Facebook, LinkedIn, and even YouTube. Your job isnt just to sell your product, its also to facilitate an active, passionate online community around your product. #HTLMP gives you the opportunity to do all this here & get to know each other then transfer this practices to your pages & have your customers do that very same thing
Posted on: Tue, 15 Jul 2014 13:45:01 +0000
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