MUSIC 101 THE WORD DEMO CAME FROM DEMONSTRATION RECORDING THIS WAS THE TERM USED TO GET AN IDEA WHERE AN ARTISTS STOOD AS FAR AS THEIR TALENT OR THE LEVEL OF THEIR TALENT FOR A LABEL TO SIGN, DEVELOP THE RECORDING ARTIST OR TO PLACE A SONGWRITERS SONG TO AN ARTIST ALREADY SIGNED TO THE LABEL. ENTRY LEVEL A&RS (ARTIST AND REPERTOIRE) WOULD THEN REVIEW IT WITH THE HEAD A&R FOR THAT GENRE OF MUSIC. THIS IS NO LONGER A PRACTICE WITH MANY AFRICAN AMERICAN ARTISTS OR URBAN MUSIC LABELS BECAUSE OF THE EMERGENCE OF THE MIX-TAPES WHICH BECAME A TOOL FOR DJS WHO NORMALLY DJ THE HOTTEST CLUBS, HAD A SLOT ON THE RADIO OR SOLD AN ABUNDANCE OF MIX-TAPE CASSETTES ON THE THEN BLACK MARKET. ARTISTS STARTED GETTING SIGN THIS WAY AND THIS ALMOST NOW SINGLE HANDILY DESTROYED ARTISTS DEVELOPMENT AND THE A&R POSITION . WITH THE EMERGENCE OF DJS LIKE DJ CLUE, DJ DRAMA, FUNKMASTER FLEX, DJ KAY SLAY, AND 50 CENTS DJ WHOO KID SOLD ALMOST 250,000 COPIES AND TOURED THE WORLD WITHOUT A RECORD DEAL AND EVENTUALLY SIGNED WITH EMINEM AND DR. DRE AND OH WELL YOU KNOW THE REST. SINCE THAT NOW EVERYBODY AND THEIR MAMA IS A RAPPER AND THERES NO ORDER TO THE CRAP THAT PEOPLE CALL A MIX-TAPE WHICH ARE NOW ON CDS BY THE WAY NO A&RS, NO ARTIST DEVELOPMENT, JUST STRAIGHT CRAP ON MIXTAPE SITES AND BEING RE-PRODUCED WITH DISC MAKERS FOR A PROFESSIONAL LOOK OR IN THE BACK OF A BARBER SHOP WITH A CD BURNER AND THEIR HOMEBOY ON GRAPHICS. PEOPLE LETS GET BACK TO GOVERNING MUSIC FOR THE SAKE OF GOOD MUSIC AND LESS SATURATION EVERYBODY IS NOT A RAPPER. RAY DANIELS
Posted on: Thu, 05 Dec 2013 01:28:48 +0000
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