Making it happen — The Five Ts of Word of Mouth Marketing Topics: Give Them a Reason to Talk Give people a reason to talk about you. It doesn’t need to be fancy. A special sale, good service, a neat new feature, a better flavor, a funny package. (Remember the Gateway computers that came in cow-patterned boxes?) Tools: Help the Message Spread Faster and Farther Do everything you can to make it easy for talkers to pass along your topic. Include postcards and stickers in the box when you ship a package. Put up a chat room so people can talk to each other. Join a blog conversation. Hand out samples. (Did you ever get one of those emails with a “secret” coupon that was supposedly for employees only? Did you forward it?) Taking Part: Join The Conversation Conversations die out when there’s only one person talking. When people are talking about you, answer them. Reply to their email. Comment on blogs that write about you. Send a lot of thank-you notes. Tracking: Measure and Understand What People are Saying The word of mouth conversation is the best feedback you’re ever going to get. It’s far better than any other kind of market research, because it is the authentic voice of the consumer. Hear what people are saying, learn from it, and use it to be a better company. ======================================== Come & join us in our Rootwommers Entrepreneurs Day in Singapore. Book your seat now!!! Event: Rootwommers Entrepreneurs Day in Singapore Date: 31st August 2013, Saturday Time: 9:30 am - 1:00 pm Venue: Singapore Expo, Peridot 202-203, Level 2 main entrance. Fee: S$50 per person includes refreshments Learn how word of mouth marketing can increase your business profits! Call/SMS/WA at 8157 8488 or 9451 3653 (in Singapore), and 019 6073155 (from Malaysia) to register today! Only registered and paid participants will be allowed entrance to the event.
Posted on: Sat, 10 Aug 2013 03:55:09 +0000
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