Managing SEO Accounts As search marketers, we have a lot to deal with – New keywords, bid adjustments, creating ads, managing landing pages and conversion codes, and preparing reports, just to name a few of our tasks. While it would be unfair to characterize any of these tasks as easy, per se, they all fall in second place compared to the most difficult part Search Engine Marketing – managing your client (note: client can be defined as either an agency client, or even an internal stakeholder within an organization). Set Expectations Then set them again. And then again. Even though you may have told your client that it’s going to take time to hit their performance goals, it’s crucial to continuously make sure their expectations are in line with reality. poppyseedmarketing/
Posted on: Thu, 13 Jun 2013 21:50:00 +0000
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