“Mango my-10 Kurutu Gee On Desktops” ProMate World Stationer launched its new stationery accessories brand Mango and its first product, a carbon ballpoint pen “my10” during the Colombo International Book Fair (CIBF) 2012. In taking the new brand to the people, we realized a creative activation was highly needed. With the challenge of a limited budget we had to think of an effective and creative approach that will present the brand to the public. We realized the importance of Self Expression to people. Everybody wants to write to remember and they need what they write to be remembered. Keeping this is mind we came up with “Kurutu Gee on Desks”, an activation which aimed at unleashing and giving life to feelings of school students, creatively expressed by them in written form on their school desktops. In executing the idea, we started to look for the best creative expressions written down on these school desktops by school children. We borrowed the desks that have the best and most artistic creative expressions written on them from the original creators themselves, School Children! In return Mango gave them new desks. These creative pieces of art were exhibited in the ProMate stall at CIBF 2012. Moreover, a gigantic paper roll was kept in the stall for people to write something and leave an expressive remark using a Mango pen. The participation was bracing. It seemed as if there was no limit to their expressions.
Posted on: Fri, 14 Nov 2014 00:23:39 +0000
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