Many online B2B travel organisations invest considerable amounts of money in connecting more clients, developing their distribution capabilities and marketing to generate ever increasing volumes of search traffic. All too often considerably less emphasis is placed on optimising their inventory. In part at least, this is due to inherent technical challenges in capturing and analysing large quantities of search traffic in real-time.
Posted on: Wed, 30 Apr 2014 15:00:06 +0000
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