Many people and companies are starting to go mobile, and getting into marketing campaigns since over half of the US population accesses information by a smartphone. Even Google has said it, mobile isnt a trend, its the new era. Before getting started with a mobile marketing campaign there are a few things that you should know. When getting started with a mobile marketing strategy to build your companys presence, there are two main routes to take: a mobile application (app) and website. If this is your first mobile marketing campaign, the difference between mobile app and website can daunting. Before we get started we should have a solid understanding of what a mobile app and mobile website is. Both apps and websites are viewed on smartphones like the iPhone, Android devices, Blackberries, and Windows smartphones, and both will help with your mobile marketing campaign and presence. However, apps and websites serve different purposes, and what you need for your mobile marketing campaign depends on what your goals are for your end result. A mobile app is an application you download from iTunes, Google Play, Blackberry App World or Windows Market Place. The app is then installed onto the users respective device, and the user can access the app on their device without using the users data and subscription plan (there are some exemptions based on how the app works). A mobile app will either come with all the content downloaded within the app, or may need to pull further content from the goo.gl/KEPD4L
Posted on: Mon, 10 Nov 2014 02:00:13 +0000
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