Many times it is seen that whenever a new business is set, the businessman feels that he should reach the customers at the earliest, there are multiple options available which he wants to try. It is important that the right option is chosen, else the efforts are wasted. There are some precautionary measures to be taken instead of taking any hasty decision. * Business strategies and the technology to support should be objective oriented. A good way to frame the objective is to use the language of business capabilities. Defining capabilities allows marketers to quickly narrow down options and clarify potential rewards. * Ensure the data is secured and the privacy is not overlooked. Data integration or synchronization should have proper authentication. The captured data should not be leaked. Integrating latest technology one can have the highest security for data encryption module implemented. * Whenever the information is filled in by the user on the website, the responsibility of preventing the leaking of data lies with the businessman who captures the data. Lack of latest technology might create a problem wherein the competitor might use some techniques in hacking such data. * Always maintain the transparency while engaging user whenever he visits the site. Once the comfort level is seen the user lies to stay on the site for longer period or visit the site regularly due to the trust factor. The fact of revisiting the site helps in building the strong relation between the businessman and the user or the customer. Thus these points are taken into consideration, then it digital marketing activity becomes more effective and gives better results. Follow : digimark.net.in Email : [email protected] Blog: digimarkconsultant.blogspot.in/
Posted on: Thu, 21 Aug 2014 08:53:05 +0000
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