Marketers who exhibit regularly at trade shows and corporate - TopicsExpress

Marketers who exhibit regularly at trade shows and corporate events know that face-to-face meetings offer networking opportunities galore. However, one opportunity you might be under-leveraging in your trade show and broader marketing strategy is networking via social media channels. According to the Merriam-Webster online dictionary, networking is defined as: “The exchange of information or services among individuals, groups or institutions; specifically: the cultivation of productive relationships for employment or business.” Aaahhh, yes, the cultivation of productive relationships … but how does a frantically busy event marketer or CMO find success as a social media networker when their calendar is busting at the seams? The following seven tips can help! tradegroup/7-social-media-networking-tips-for-trade-show-pros-and-harried-cmos/