Marketing Majors: Please see description below for MKTG 453: - TopicsExpress

Marketing Majors: Please see description below for MKTG 453: Marketing Scholars that has just been added. MKTG 453 can be used as a Marketing elective for Marketing majors. If you are interested, please contact Brian Shelton at [email protected] A select team of students will have an opportunity to conduct a quantitative consumer research study for a Fortune 500 company. The objective of the project will be to develop a research survey to understand consumer attitudes, motivations and demographics as it relates to a new product recently introduced by one of the company’s competitors. The team will work closely with the professor to develop a relevant questionnaire, partner with a nationally reputable panel company to recruit respondents, tabulate and analyze the data with the project concluding with a presentation to the client senior management team. Pre-requisites: MKTG 351 and MKTG 352

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