Marketing Myths You Should Ignore Marketing Myths = Excuses Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business. Myth 1: My target market is older, therefore social media won’t work Fact: According to a late 2012 survey by the Pew Research Center’s Internet & American Life Project, 52% of online boomers and 32% of online seniors are using social networking sites, the most popular being Facebook at 57% and 35% respectively. Don’t miss out on the opportunity to connect and build relationships with those who just may be waiting to find your business through social media. Myth 3: My nephew can build my website Fact: Your website is the foundation for all of your inbound marketing activities and it needs to be created as a marketing tool and not the technology project. You certainly can create a professional WordPress website by using a premium theme, adding your logo, determining your color palette and writing quality content. But understanding best practices around content organization and user experience is critical to making sure your visitors find what they are looking for. By all means, if you can technically create your own website, do so. But invest in a marketing person to critique the site layout, content organization, on-page optimization, your call to action and landing pages. Myth 4: Great marketing works instantly Fact: Although marketing creates visibility and some tactics can produce instant results, marketing is about sustained contact with your target audience to ensure they know who you are when they are about to buy. Content marketing is not instantaneous. In fact: “Days, weeks, or even months won’t produce results that you will be happy with. Be prepared to put in at least 1 solid year before you start seeing results from content marketing.” It takes time to create enough quality content your target needs to begin producing results. Marketing is an investment and like all good investments, they take time to achieve the greatest gains. Myth 5: Marketing is Advertising Fact: Marketing is about educating your target market about your products and services and why they should buy from you. The medium you use to communicate these messages to your target market could include advertising, but for most small businesses, the cost of traditional advertising outweighs the value. Online advertising is more cost effective, but whether you use advertising in your marketing mix to reach your ideal client will be specific to your business. Myth 6: Lower prices encourage more people to buy Fact: If that were always true, no one would buy a BMW verses a Kia. Buyers have their own idea of what is valuable to them and many believe that “you get what you pay for”. That is why it is so important to target your product or service correctly so that you can provide the maximum value at the right price. Summary Marketing is about creating visibility for your business by educating your prospects and customers about you, your products and services, and how you can help them solve a problem. Everything you do to accomplish this for your company is a marketing activity. Marketing is truly an investment in time, creativity, resources and energy. The more you can invest the greater business success you will have. Call us on 8050740441 for advertising your business online Regards Bidar Advertising Agency
Posted on: Fri, 19 Jul 2013 03:19:02 +0000