Marketing to Women: How To Get It Right Surely in the 21st century we don’t need a post about how to market to women, do we? According to a recent report by She-conomy, women account for 85% of all consumer purchases including everything from autos to health care, and spend about $5 trillion annually, over half of the U.S. GDP. Women also dominate social sharing and are dominant content creators – according to The Conversation Index Report by bazaarvoice women produced 60% of user generated content in Q2 of 2011 and, interestingly, are generally more positive than men. You’d have thought marketers would appreciate the importance of the female demographic. And yet, according to the same report by She-conomy, 91% of women said that advertisers don’t understand them. So where is it all going wrong and, more importantly, which companies are getting it right? socialmediatoday/ekaterina/1708156/marketing-women-how-get-it-right?ref=popular_posts&utm_source=hootsuite&utm_medium=twitter&utm_campaign%20value=hootsuite_tweets
Posted on: Mon, 09 Sep 2013 09:02:34 +0000
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