#MarketingTip 1 of 10) You can’t “BUY” attention. Traditional marketing, like buying an ad, does not produce the results it once did. We are in a new age. A new way of communicating. A new way of marketing. With business in the online and offline world, it is about building relationships and building trust. People have a choice with whom they do business. You won’t get anyone buying “into” you, let alone buying from you, if you’re not creating a positive presence so that people want to get to know you. This is something you have to work for. You can’t just buy an ad and have customers knocking down your door. Quite frankly, most people ignore ads. You also can’t just “hang out” online and think that your target market will head your way. This takes effort. This takes time and important groundwork to make sure you attract people…but not just any people, the “right” people – your target audience. You also need the right systems and tools to build your list of contacts. Tools like a blog, landing pages, opt-in forms, domain names, email auto-responders to name just a few. ((Hopefully you have the support, training and systems in place to do this instead of trying to figure it out all on your own - more on this later)). This is all about working to consistently to create value driven content to spark dialogue and generate interest. And that is what will lead to the development of relationships with your future customers and/or business partners. Rarely do people join you or buy from you right away. It takes time to build that relationship. You need to build a following. You need to build your list of “interested” people. You need to build trust. You need to give. You need to communicate with your list on a regular basis and continue to build that list every day. In today’s business world, you can’t BUY attention. You earn it. Cheers To Your Marketing Success! #WealthWithDonna #Marketing101 Tip #2 will be here tomorrow!
Posted on: Mon, 01 Dec 2014 15:00:00 +0000
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