Mashable To understand and feel the credibility of Mashable, i.e. the real value of their news reports, I did a few minutes research and this is what I found freely available on the net. My initial view is that the company can be accepted as being highly credible Who is Mashable? - What is Mashable? - Whos money is behind Mashable? Pete Cashmore 27 is the Founder & CEO of Mashable He founded the popular tech blog Mashable while still living at home (I guess this means when he was living with his parents, PAL) in Scotland. Despite reports earlier this year of an imminent sale to CNN, at a rumored price of $200 million, Cashmore is still its owner. Mashable was launched by Pete Cashmore from his home in Aberdeen, Scotland in July 2005. Time noted Mashable as one of the 25 best blogs in 2009, and has been described as one stop shop for social media.[9] As of March 2013, it has over 3,200,000 Twitter followers and over 1,000,000 fans on Facebook. Company Type - Private Founded - July 2005 Headquarters - New York City, New York (Headquarters) San Francisco, California, Los Angeles, California London, England, Founder(s) Pete Cashmore Key people Pete Cashmore, Chief Executive Officer Adam Ostrow, Chief Strategy Officer Michael Kriak, Chief Operating Officer & Chief Financial Officer, Stacy Martinet, Chief Marketing Officer Robyn Peterson, Chief Technology Officer Jim Roberts, Executive Editor & Chief Content Editor, Seth Rogin, Chief Revenue Officer Employees 120 Slogan Mashable is the leading media company for the Connected Generation and the voice of digital culture. Website mashable Alexa rank negative increase 227 (April 2014) Type of site News & blogging Available in English Current status Active Business Week Profile of Mashable - Mashable, Inc. operates an online news community. The company offers news, information, and resources that cover digital culture, social media, and technology for visitors and social media followers worldwide. It also collects job openings for its community to search and find career opportunities in the fields of technology and social media, marketing and business, and design and development; and provides advertising services. Mashable, Inc. has a strategic partnership with 360i. The company was founded in 2005 and is based in New York, New York with an additional office in San Francisco. Mashable and 360i Form Strategic Partnership to Bring Mashables Velocity Technology to Brand Marketers June 10th 2014 Reference from Forbes - Pete Cashmore, 27. Founder & CEO, Mashable He founded the popular tech blog Mashable while still living at home in Scotland. Despite reports earlier this year of an imminent sale to CNN, at a rumored price of $200 million, Cashmore is still its owner. Reference from Bloomberg and Business Week Mashable and 360i announced a strategic partnership for 360i to become the first company to gain exclusive access to Mashables Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content. The partnership marks the first time that Mashable has provided an external source access to Velocity. The companies will work together to demonstrate how Velocity can be used as a business and marketing intelligence tool to give marketers new insight into how consumers discover and share content, and inform how brands strategically and creatively engage their audiences through earned, owned and paid media. Mashable continues to thrive at the intersection of media and technology. Velocitys proprietary algorithm affords both readers and brand partners the ability to see what digital content is going viral next keeping them ahead of the curve and competition. Developed by Mashables in-house product team, Velocity scours the social web, collecting data around the behavior of people engaging with digital media content and feeding it into the companys predictive engine to forecast what content is about to go viral. Ongoing advancements to the proprietary technology have allowed Mashable editors and reporters to cover and curate emerging stories hours before competing outlets, helping them continue to break records for the site. Mashable is now ready to unveil Velocity for brand marketers. 360i will explore how predictive insights and viral trends can guide social media strategy and content creation, paid social and search, and influencer marketing. The new partnership will result in actionable insights that help brands create content and paid media strategies to resonate in the right places, at the right times, with the right messages. Velocity will also provide new ways to measure content marketing performance across different networks and platforms, to inform how marketers make social media planning and buying decisions. Referenec from Wikipedia 360i is a New York City-based digital agency founded in 1998. The agency was named a Leader in the October 2012 Forrester Research, Inc., report The Forrester Wave: Search Marketing Agencies, Q4 2012 Reference from Wikipedia 360i is owned by - Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū?) is an International advertising and public relations company whose headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo. Dentsus sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the companys origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan. The company now offers a range of services, from traditional and creative marketing to specialty disciplines such as sports marketing, investing in feature film production and acquiring broadcasting rights, PR, digital contents, and a growing range of communications services.
Posted on: Sun, 03 Aug 2014 10:28:26 +0000
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