McDonalds will open 100 stores in Vietnam Reply to Bloomberg, Nguyen Bao Hoang, McDonalds partner in Vietnam, said the planned, there will be at least 100 McDonalds restaurants opened in 10 years. Stores in Ho Chi Minh City with 350 seats opened on 8/2 is the next step here will mark the first time in two decades, a fast-food chain joined South East Asian markets. Objects toward McDonalds is young, especially children. As to Vietnam, McDonalds lags many of their competitors, so firms choose communication strategies through Zalo, a pure Vietnamese OTT applications. Vietnam is considered as one of the attractive market with an impressive growth rate and average income per person was significantly improved in recent years. Meanwhile, 68% of McDonalds revenue in 2012 came from international markets, up more than 49% of the number in 2000. McDonalds will focus on client income groups average about U.S. $ 500-1,000 per month, said Ralf Matthaes, CEO of TNS Vietnam, expected.
Posted on: Fri, 07 Feb 2014 02:00:18 +0000
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