Media Intelligence From BPPR - Secondary Research & Media Monitoring Service Secondary Research - Which is also known as Desk Research, is intelligence/data gathered from already existing sources. Desk research provides a lot of good quality useful information, at a fraction of the cost of original research. Finding the right information does generally mean tedious digging, this is whe we come in. We take away the time consuming tedium needed to explore the required data. Media Monitoring - On a regular basis helps alert customers to trends as well as up to date news regarding the topic they are interested in. This saves having the customer or their staff searching the internet and other sources essentially wasting time and possibly missing something important. This service is especially cost effective in saving customers wasting valuable resources, as well as letting the experts monitor and collate the information, then sending it on to the customer for review. The customer then has to spend only the time needed to peruse a news log, rather than hours searching for the topic. What is BPPR? Each day, our staff and IT systems scan and read hundreds of publications, checking the pages for different keywords. A small team, having undertaken research for Balita Pinoy, as well as sub-contracting for other news organizations, it was a natural progression to setting up a unit on a commercial basis. This is what we have now done and BPPR is the result. With expertise gathered over several years, our team know how to discover information. For more information: balitapinoy.net/Media_Monitoring_And_Secondary_Research.html Or Email: [email protected]
Posted on: Mon, 12 Aug 2013 18:39:41 +0000
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