Meeks’ experience is due to a type of cognitive bias known as - TopicsExpress

Meeks’ experience is due to a type of cognitive bias known as “the halo effect.” This refers to the tendency to “view others holistically, that is, as all good or all bad.” In forming our overall opinion people are “highly influenced by first impressions” and when “we see a person first in a good light, it is difficult subsequently to darken that light.” This is why, for example, companies pay “beautiful actresses to promote products about which they have absolutely no expertise.” It is also why, once someone sees a mug shot of Meeks and concludes he’s attractive, it’s hard to also believe he’s guilty of a crime.

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