Micromax dethrones Samsung, emerges as India’s No. 1 mobile supplier August 4, 2014 No comments As per a report by an independent market research and consulting firm, CounterPoint Research , Micromax has overtaken Samsung to become the largest mobile phone supplier in India in Q2 2014. As per the report, Micromax’s mobile shipments share was 16.6% in the quarter while Samsung’s share stood at 14.4%. This is the first time that Samsung has been toppled from the apex position. With a 10.9% shipments share, Nokia stood at the third spot followed by domestic brands Karbonn and Lava which had a 9.5% and 5.6% share, respectively. In the sphere of smartphone, Samsung still holds the top position with a 25.3% shipments share in the second quarter (Q2). Micromax is catching up with 19.1% share, followed by Karbonn, Motorola and Nokia. Micromax was also the top feature phone supplier with a shipments share of 15.2%. It dethroned Nokia for the first time in this race. Micromax has been reported as the 10th largest handset brand in terms of mobile phone shipments.
Posted on: Sat, 09 Aug 2014 06:15:22 +0000