Microsoft to drop Nokia brand, says executive Microsoft is to - TopicsExpress



          

Microsoft to drop Nokia brand, says executive Microsoft is to drop the Nokia brand in favour of an as yet undecided new name for its smartphone division, Stephen Elop, former Nokia head and now the executive vice-president of Microsoft’s Devices Group said yesterday. “Microsoft Mobile Oy is a legal construct that was created to facilitate the merger,” Elop said. “It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones.” “Work is under way to select the go forward smartphone brand,” he added. Full story: malaysiakini/news/261357
Posted on: Tue, 29 Apr 2014 06:27:34 +0000

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