Mike West, founder and creative director of 686 alongside Mike Shinoda give us an insight of the collaboration on the limited edition 686 x Mike Shinoda Parka. Everything we do at 686 resonates with a purpose, explains West. Over the past two decades, we’ve explored new things well outside the industry norm. Hopefully we’ve been able to open some eyes while remaining true to our beliefs as an independent brand. Working with Mike Shinoda is a prime example of two likeminded people coming together for the purpose of bringing new ideas to the table. Check out the process on how this 686 x Mike Shinoda Parka came about. The limited edition parka will be available Friday Nov. 15 at Zumiez with a portion of the proceeds benefitting Music For Relief. Enjoy. Part 1: Design Philosophy: An introduction to Mike West and Mike Shinoda, and their approach to design. https://vimeo/79011266 Part 2: Its in the Details: Delve into the technical approach taken by Mike West and Mike Shinoda while designing their collaborative Parka, and what Camo pattern means to them and the project. https://vimeo/79011267 Part 3: Working with Friends: Views on how friendship creates the best forum to create and how passion for working with a cause, Music For Relief, benefits everyone involved. https://vimeo/79012863
Posted on: Thu, 14 Nov 2013 15:22:08 +0000
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