Mobile Devices and Screen Size It finally happened: For the - TopicsExpress



          

Mobile Devices and Screen Size It finally happened: For the first year in Litmus testing, mobile opens have taken over as the most common way consumers read email. According to Litmus data, 51% of all opens occurred on mobile devices in 2013 -- an upward trend that will almost certainly continue, according to HubSpot. The challenge with mobile devices is not only delivering the same content in less space, but also the wide variances between screen sizes of different handheld devices. You can’t control whether someone is reading your email from an iPad or a Blackberry phone, but you can optimize your email templates with responsive design to adapt to the devices shape and font size.
Posted on: Thu, 30 Jan 2014 15:41:19 +0000

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