Mobile Not Just For Planning Anymore: Marketers -- particularly those targeting the affluent -- may want to make sure their systems are optimized not just for mobile shopping, but also for mobile purchasing, as consumers become more accustomed to using their smartphones to buy products. According to research from Experian Marketing Services, affluent consumers (those with household incomes over $100,000) are 12% more likely to purchase food products through their phone (and 29% more likely to do so through their tablet), as well as visit the Web sites of popular restaurants and the leading online reservations sites. Read more plth.co/igkm6
Posted on: Tue, 03 Jun 2014 16:43:35 +0000
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