Mushfiqur Rahim, the famous cricketer is going to be the Brand Ambassador of Wedding Diary, a local company with expertise in 360-degree management of wedding events, specially in wedding photography. This is indeed a smart branding move of Wedding Diary as they roped in the national craze groom-to-be, who is not only famous for his cricketing career but also made headlines couple of days ago by inviting both PM and BNP Leader to his wedding. Around the world, brands have always tied knots with celebrities, specially those who are famous for sporting talents to promote themselves. One of the best example of celebrity endorsement of all time is Michel Jordan endorsing Nike, which was positioned 24 among 100-top brands in the world by a ranking done by Interbrand in 2013. Nike continued partnering with the world’s elite athletes, including Rafael Nadal and LeBron James, but the brand also experienced the risk of celebrity endorsements, cutting ties with Lance Armstrong after his high-profile doping scandal. However, we hope Wedding Diary will be able to garner its expected increase in brand value with their recent move. Photos: Bangla Tribune, Internet.
Posted on: Mon, 01 Sep 2014 14:00:39 +0000
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