NIKE - WINNER STAYS We have all, at some stage or another, - TopicsExpress

NIKE - WINNER STAYS We have all, at some stage or another, pretended to be our favourite sporting superstar and Nike set out to do just that. Set on a local park, a match between friends becomes a championship final as each kid becomes the player they name. The bigger the players, the bigger the stage and every favourite Nike endorsed player features, including Kobe Bryant! The 2014 Nike campaign is strategically targeted at a younger demographic, and they are careful not to mention the, World Cup, a tournament where they have no official stance. Crafted by advertising giant, Wieden + Kennedy, the ad is exciting and features stunning visuals, but does lack the grit and honesty of rival campaigns- but Im sure this doesnt bother Nike, because theyre selling those disgustingly coloured and patterned boots like proverbial hotcakes. Job done! https://youtube/watch?v=3XviR7esUvo&feature=kp

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