NISSAN NAMED ONE OF THE BEST GLOBAL BRANDS FOR 2014 •Nissan rises to 56th place in Interbrand study, up from 65th last year •Value of the Nissan brand increases by 23% to $7.623 billion Nissan has been named one of the worlds most valuable brands for 2014, according to Interbrand, the world-leading brand consultancy. In the Best Global Brands Study, Nissan ranked 56, up from 65 in 2013. The study cited the strength of Nissan’s financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company’s brand health. The value of the Nissan brand was estimated at $7.623 billion, an increase from last years estimated value of nearly $6.2 billion. In June Nissan was named one of the worlds greenest brands for 2014 in Interbrands Best Global Green Brands report. Nissan moved up one spot to fourth overall powered by the Nissan LEAF, the worlds best-selling 100% electric vehicle and making the company the global leader in Zero Emissions mobility.Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth, said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy.We are pleased to see a 23 percent increase in brand value from last year nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 and recognition as a “top” riser in the study.The Best Global Brands study is Interbrands annual report on the worlds most valuable brands. Interbrands method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.The study noted Nissan’s recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand’s “Innovation and Excitement for Everyone” positioning. The company’s leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognized for addressing emerging customer needs in a rapidly changing automotive market. For more information about Interbrands 2014 Best Global Brand Study, please visit: bestglobalbrands/
Posted on: Sat, 08 Nov 2014 12:42:41 +0000
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