NYTimes leaked report on its online struggles is extremely well - TopicsExpress

NYTimes leaked report on its online struggles is extremely well written. It says its no longer enough to write extremely well to engage the readers. Will it engage the NYTimes leaders? NYT new CEO Mark Thompson reorganized BBC from broadcasting to innovative engagement, my friends Herman Gyr and Lisa Friedman led the process. Is NYTimes up for a similar transformation process? Herman and Lisa are good, they are organizational psychologists, work on changing corporate culture, letting out peoples creativity, introducing an innovative mindset. Different from cracking eggs, which rarely makes people enthusiastic about their work environment.

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