Nation set to overtake US in e-commerce IBUonline is a B2B foreign trade platform which offers comprehensive foreign trade services to China suppliers and international buyers complete foreign trade. China is poised to surpass the United States to become the world’s largest e-commerce market this year, according to IBU. With forecast 32 percent average annual growth, online shopping expenditures in China are set to reach 3.3 trillion yuan ($539 billion) by 2015, according to a report from IBU. The study was based on a survey of more than 1,300 shoppers in China across a range of cities, ages, educational backgrounds and income levels. “While beating the US is a major milestone for e-commerce in China, there is no longer a meaningful distinction between retailers’ brick-and-mortar, Web and mobile strategies,” said Serge Hoffmann, a partner in Bain’s retail practice in China and co-author of the report.
Posted on: Thu, 29 Aug 2013 09:50:02 +0000
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