New Job Marketing Executive - J4817 Industry: Marketing Job Type: Permanent Location: Surrey, England Salary: Competitive Marketing Executive Salary TBC + benefits Surrey My client, a global leading Marketing organisation, is seeking to recruit a talented Marketing Executive to join their team onsite in Sutton. As a Marketing Executive, you will be responsible for implementing, optimising and measuring customer and prospect nurture programmes across all channels. The ideal candidate will have a wealth of experience in online marketing and be educated to degree level. Key Tasks and Responsibilities: *Implement, optimise and measure customer and prospect nurture programmes across all channels *Optimise marketing content and visitor experience on-site *Produce rolling marketing plans and deliver campaigns in line with the marketing and business strategies *Research and define customer needs and the competitive environment to devise value propositions *Proactively seek new and improved ways of conducting highly effective marketing campaigns to achieve set objectives *Continually research and test new online marketing techniques *Work closely with the Sales and Content teams to define and communicate user propositions *Manage and execute projects to strict deadlines *Allocate, manage and track budgets *Track, monitor and report performance and RoI to the management team *Use analytics to evaluate success and use this insight to inform future plans Key Knowledge and Skills: *University degree and/or marketing qualification *Thorough understanding of online marketing principles *Knowledge of Eloqua or similar marketing automation platform *Familiarity with on-site marketing content optimization principles *Practical knowledge of the full range of marketing tools, techniques and channels *Database management *Project management skills *Excellent communication skills *Results focus *Initiative, drive, creative flair and flexibility *Previous online marketing experience essential *B2B media experience preferable For further information please contact [email protected] or call 01483 424686.
Posted on: Mon, 05 Jan 2015 18:10:08 +0000
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