New Product Innovation Research is the first round of market research that evaluates current product landscape and buying practices of prospective consumers. For more information visit: bit.ly/1IzgylP With the data we gathered from NPIR tests consumer reactions to your product, including: How likely are consumers to purchase? How useful are the key product benefits? What is the optimal price point? This information is then applied to your developing concept to: Establish purchase intent, feature-set & pricing analysis with 95% statistical accuracy Analyze your competitors and discovers where you stand apart Study your demographics to understand who targeted users are Reveals potential concept strengths and weaknesses Define the market and finds your competitive niche Our design research process reduces product uncertainty before moving into concept generation, engineering and prototyping. In the end saving customers both time and money. For more information on our process visit Focus Product Design at: bit.ly/1IzgylP
Posted on: Wed, 21 Jan 2015 19:14:47 +0000
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