Nielsen, the company that calculates the ratings networks and - TopicsExpress

Nielsen, the company that calculates the ratings networks and advertisers use to set advertising rates for television shows, found a mistake in its calculations. Nielsen ratings essentially determine the fate of television shows: they affect which shows get renewed and how much ads sell for. Its potentially a huge credibility blow to the company at a time when its statistical sampling-based method seems increasingly outdated in light of modern technology. If I worked for Nielsen, Id hang my head and cry. The Maverick #rampagemav ow.ly/CYOzn

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