#Nigeria: Skodaworld Targets More #Market Shares With All-New Rapid Skoda may soon hit a chord with the buying public following the recent introduction of the all new Rapid - a straightforward, spacious, good value B-segment competitor. An emerging B-segment Rapid sedan is Skodas first model, incorporating the automakers new design language characterised by crisp lines that help to define clean surfaces. Rapid is available in Nigeria with the 1.6 litre turbocharged engine which delivers 77kw of power. This engine boasts very high fuel efficiency like other Skoda models. Also imbued with technologically advanced systems, the Rapid according to Skoda is designed to bridge the gap between the Fabia and Octavia, yet offers more space than youd expect and is uniquely adorned inside to cater for growing demands for budget car with agility of an A-segment car. Mr. Sanjay Rupani, head of sales and marketing at Skoda World - Stallion Motors Limited said this much at the presentation of the Rapid at a press launch in Lagos. He said: Skoda is going places and it wouldnt be out of place to say the automaker wants to revise its production targets upwards, from a stated goal of 1.8 million cars per year by 2018. Also adding that the Rapid is Skodas latest model in a roll-out of new products that include the new Octavia and a large SUV that would debut soon, Mr. Rupani said: It is the Rapid that brings some balance to the line-up, sitting as it does in the gap between the Fabia, that was previously referred to as a conventional super-mini. A straightforward, spacious, good value B-segment sedan, Skoda Rapid will occupy the small family ground and soon push the Octavia up into fleet territory, the marketing helmsman envisioned. He described the Rapid is an average-sized car, of average weight and wears the kind of keen price sticker youd expect to find on a car that is aimed mainly at private buyers. What may well also surprise prospective buyers is Skodas high-value brand image, quality of materials used inside yet competitively priced, Mr. Rupani quipped. In the creation of each Skoda car, Mr. Rupani explained: developers place emphasis on added value, especially in relation to the cost (value for money). In this respect, the Rapid, like other Skoda models, employs a raft of solutions under the motto Simply Clever, some of which have never before featured in a similar car. Why then should I buy a Skoda Rapid? Mr. Rupani said: In a market sector where storage space is an important feature, the Rapid enters the fray with good credentials, offering 550 litres of space, expandable to 1, 380litres when the seats are down. This clearly triumph the Golf for instance which offers 380 and 1, 318litres respectively.
Posted on: Fri, 01 Nov 2013 09:10:02 +0000
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