No Business Plan Survives first Contact with a Customer from The Lean start-up : Business model canvas analysis and application di Francesco Checcarelli Betti - Università Bocconi Progress is impossible without change, and those who do not change their minds cannot change anything else (George Bernard Shaw). It seems hard to reach a general definition for the word “Innovation”: with no doubt considering only technological innovation is a narrow approach. In a general view, to innovate means creating a change (in a positive way) in anything established. In the first half of the XX century, the economist Joseph Schumpeter, who contributed greatly to the study of innovation, argued that innovation is essential for the industrial change. An invention, according to him, is something purely scientific, while innovation is “making something new” in the economic system: it could be a new product, market or process. Schumpeter considers the scientific progress as exogenous to the economic system, and he does not analyze the effects of economic and social factors on scientific development, either the relations between the latter and innovation itself. more @ hypgnosis.it/1/post/2013/11/no-business-plan-survives-first-contact-with-a-customer-di-f-checcarelli-betti.html
Posted on: Tue, 12 Nov 2013 00:37:28 +0000
Trending Topics
Recently Viewed Topics
© 2015